Nirvana Yoga Studio
UI Design
Overview:
The project was to design a yoga website for a ficticious company.
Role: UI Designer
Tools: Photoshop, Figma and InVision
Design Process
1-. Brainstorm
2-. Goals
3-. Target Audience
4-. Wireframe
5-. Style Guide
6-. Final Product
1-. Brainstorm
2-. Goals
2-. Goals
• Design a website with white space as an important element
• Create a design with a simple layout
• Keep the high quality of the photos
3-. Target Audience
According to a study called “Yoga Studios” from the University of British Columbia (UBC), over the last few decades, yoga has become a very popular activity in Canada, especially in the province of British Columbia. Additionally, the largest number of yogis in the province are located in Victoria, Vancouver, Surrey and Burnaby according to Google Trends.
Google Trends
User Type
User Type
In order to determine my target audience, I decided to do some more research to learn about its demographics, so I pulled some data from the study called “Inspiring Yoga Statistics Canada for 2021” by Reviewlution.
From the article above I could determine the following user type:
Primary User
• Middle-aged adults 30-49
• Female
• Middle and upper working class people
• Living in Vancouver
• Physically active
Persona
4-. Wireframe
5-. Style Guide
6-. Final Product
